Understanding and Using Visuals / by alexis RANKIN

Since the start of the Covid-19 pandemic there has been a dramatic shift toward online content. Working from home, shifting live, in-person events to an online format, and communicating with colleagues and target audiences has all been reimagined in an online world. As the demand for online content increases, the responsibility of creating and envisioning this transformed content is now on everyone, not just the standard digital media or communications departments of an organization.

While interning remotely for the Center for Climate and Energy Solutions I experienced this first hand. With an extensive background in visuals and digital communication I saw an opportunity to share my knowledge with my colleagues so they would be prepared to create their own digital content. Below is a copy of my presentation, given at the conclusion of my internship.